Artist Spotlight … Katie Rowley, surface pattern & card designer

Katie, a versatile designer, offers some sunshine in this week’s artist spotlight; with a peep into her colourful studio and shares her love for the current “positivity” trend, but don’t mention unicorns!

A selection of Katie’s work

Tell us more about who you are and what you do?

My name is Katie, I have been in the design industry now for nearly 8 years graduating in 2012 as a surface pattern designer.  I have worked for many retailers and suppliers gaining valuable experience in both greetings cards and children’s wear design. 

Clients include Paperchase, Clinton’s, Sainsbury’s, Mothercare, Nutmeg, BHS and I have also worked on licence babywear products including Peppa Pig, Baby Thomas and Forever Friends creating their style guides.  I love working on a variety of products and having that experience in both fashion and stationery has given me these opportunities. 

Katie Rowley

How do you like to create, what’s your favourite medium to use and your normal working method?

I would usually create all my designs digitally however I always like to bring some handmade elements into my ranges/ designs. Watercolour textures, hand drawn type is always something I’d add to a design.

A snapshot of Katie’s beautiful studio

What trends are you seeing that you are excited about and think will suit your style of work?

Having visited trade shows and going out and about I’m loving the whole ‘positivity’ vibe! This can be seen using slogans or translating with happy inspiring colour mixes and eye catching displays- definitely getting fed up with the whole ‘unicorn’ thing now! 

Probably an impossible question, but what is the most favourite card design you have created in recent years?

This is a hard one….! I have been so fortunate to have worked on so many cool character ranges- I still feel my all time fave is my ‘Sherbet Pop’ range for Paperchase. This range started out as just a couple of age cards but the buyers were keen to get a whole range in which was pretty exciting for me!!

A design from the Sherbet Pop range for Paperchase

Finally what would be your dream card brief / project?

There are so many things I’d LOVE to design….! My dream card brief I think would be a full character/type range using lots of interesting finishes and attachments….yes attachments and something a little different to tie the range together.

A cute gift bag design by Katie

Want to see or know more …

Want to view more examples of Katie’s work, then take a look at her Instagram page

Katie is available for freelance commissions, she can be contacted on

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