Having spent many years as an in-house designer at Hallmark, Mikki Butterley knows a thing or two about designing greeting cards. She can turn her hand to any style, although she confesses watercolour has always been a favourite medium.
Tell us more about who you are and what you do?
The majority of my working life has been spent with Hallmark Cards – freelance at first and then as an in-house senior artist. Five years ago I decided on a lifestyle shift – less travelling, more variety of work.
I love being freelance and although I still do lots of greeting card work, I have now illustrated many books too. My first book commission was to illustrate the Bible, which was a great start! and Winnie the Pooh has also been a favourite.
How do you like to create, what’s your favourite medium to use and your normal working method?
I don’t have a specific art style. At Hallmark we were expected to be able to work in a variety of styles and medium which suited me fine. Watercolour was always a favourite , but nowadays I love the challenge of taking my hand drawn styles and manipulating them in photoshop.
Probably an impossible question, but what is the most favourite card design you have created in recent years?
The collage is a favourite style, the image below you is a selection of samples which were best sellers for Oxfam and have recently been used for a calendar.
The Jack Russell was such a quick sketch, but became a best seller for Hallmark and the wren was an attempt at producing a linocut style digitally in photoshop, which I loved and became a best seller for Oxfam too.
Finally what would be your dream card brief / project?
My dream greeting card job would be a range of cards in a style that I could develop to include prints, calendars and many other licensing opportunities.
Want to see or know more …
Want to view more examples of Mikki’s work, then take a look at her Instagram page
Mikki is available for freelance commissions, she can be contacted on