Sarah Capper, has a rather unique illustration style and an incredible eye for detail. Her background in embroidery can be seen in the intricate detail she applies to her illustrations. Demand for her rather specific style led her to creating her own greeting card publishing company, Doodleicious, six years ago. Her cards are now stocked by the likes of Kew Gardens, the RSPB and WWT and can be found in many independent retailers around the UK, USA and Europe. Here she tells us a little bit more about her process and how her love of nature and conservation drives her creativity.
Tell us more about who you are and what you do?
I’m Sarah Capper, illustrator and publisher at Doodleicious Art Ltd. My background is as a Textile Designer. I specialised in embroidery at Nottingham Trent university and developed my passion for surface pattern and minute detail from there. After graduating, I worked for a leading textile manufacturer in Europe; but following requests to purchase my artwork as cards & prints, I decided to self publish and set up Doodleicious, six years ago. Today I’m really proud that my cards are sold by a number of independent card retailers, both here in the UK and overseas, and that the the likes of Kew Gardens, the RSPB and WWT all stock and sell Doodleicious Art cards.
How do you like to create, what’s your favourite medium to use and your normal working method?
I hand draw all of my illustrations using a fine line fade resistant pen 0.1 tip and then hand colour my work afterwards, these designs are then digitally remastered for print.
My love of the natural world and conservation plays a large part in the subject matter of my illustrations and I love to incorporate tiny floral and patterned detail into each drawing. I’m influenced by colour and colour balancing plays a huge part in my creative process.
Probably an impossible question, but what is your most favourite card design you have created in recent years?
My favourite card design is this Black Rhino, The colours are perfectly balanced, the detail is exquisite and the subject matter of rhino conservation is close to my heart.
Where would you love to see your cards sold?
I am very proud to have my designs sold by Kew Gardens and the RSPB and I’d love to have them with more charities and The National Trust too.
Want to know more …
Doodleicious cards can be found on Sarah’s website
Sarah is also happy to take on commissions from other publishers and can be contacted at